So the short film by Mr.West premiered today. It's his first job at directing and I liked it. The camera work was brilliant, and the ballerina scene was mesmerising. I have to give it to the girls, holding that position must have amounted to some serious muscle cramping.
With regards to what this short film is trying to communicate to the viewer, with this regard, I feel it is a two birds (ha!) one stone type of nature. This is, in essence, firstly creating hype for his upcoming album. It had snippets of the songs in the album throughout (of which the one featuring Rihanna sounds like a big tune). The second bird is the bird of Kanye trying to tell everyone that he is more than just his own hype. It's like he's trying to convince those that say "I like Kanye's music but I hate him, he's such a prick". There's a lot of these people out there, and it pisses Kanye off. Mainly because he cares too much about what people think of him.
Yes, Kanye, we all love your music, and we love your directing skills. Now stop trying to get everyone to love you. Never going to happen.
I'm sure there will be a lot of hype surrounding how "the phoenix represents Kanye's career and how they're trying to change him and turn him into stone and how he will never let his career burn (even though it does anyway)" but that, again, goes back to the underlying issue of Kanye wanting everyone to love him and tell him "Yes, Kanye, you WILL be the greatest rapper of all time-hell, you already ARE!"
In a nutshell, my boy needs to go therapy. Nice suits though.
Watch the video on the link below.
http://vimeo.com/16127877
(Image from Pure Primary)
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